About the company
Erstmedia – the first interactive advertisement agency in Russia
In spring of 2009 the international professional team under the brand “Еrst” will open a representative office in Russia offering an innovative complex of interactive advertisement services.
Notwithstanding the global financial crisis the advertisement industry is developing fast. Old companies continue operating in the market and novices actively set to work, certain firms are carrying our re-branding while third ones come from the West opening a representative office in Russia and commence to offer fresh innovative solutions. The international agency of interactive advertisement for leader Erstmedia related to the latter.
The Company, better describes as The Team, was established in 1995 as a small association of people close by spirit. These were colleagues and partners from various countries of the world – USA, Germany, Japan, France. Thanks to the unified ideological platform and enthusiasm about the common business the partnership network continued to expand accepting into it professionals from Australia, Russia, New Zealand, Kazakhstan and Ukraine. As a result for 13 years already the Team have been managing medium and large projects.
Nowadays a simple multinational Team has grown up into an international company uniting strong professionals and represents a technologically coordinated mechanism. One of the most developed tendencies of work is the Internet direction. The team has never set the task of development of active sales and creation of its sales direction but today it was joined by professional managers who had passed through a serious life school from the MBA theory to management of major companies. In connection with such rich experience and solid baggage of knowledge, the team united under the name Erstmedia is oriented towards the dominating role in the market of web industry already today!
In spring of 2009 the company will reach a perfectly new, more advanced level of work. In April the united Team launches its first official site www.erstmedia.ru in five languages of the globe (English, German, Russian, Japanese, French) the main objective of which will be familiarization of clients with services and achievements of the company.
Erstmedia is the first interactive advertisement agency in Russia. Erstmedia makes the main emphasis in its work on active coordinated relations between the advertiser, agency and consumer using interactive and efficient complex communications necessary for achievement of 100% result of cooperation. At such approach deep investigation of psychographics of each of the parties permit to achieve development of an original advertisement campaign aimed at TOTAL TOUCH POINT namely presence everywhere where there are Clients of the advertiser in the Internet.
Over multi-year operation in the area of Internet communications the company has established numerous business relations, engaged new partners and accumulated a solid baggage of knowledge. So, today we can tell about a wide geography of the Erstmedia brand all over the world – these are the United States of America, New Zealand, Australia, Germany, France, Russia, Japan, Kazakhstan, Ukraine.
Constructive cooperation and joint execution of works have permitted to the agency to adopt the best traditions and wisdom of the above listed countries: the German accuracy, French esthetics, the spirit of American freedom, Australian independence, Russian stability, New Zealand practicality in advanced technologies.
The symbol of the company - airship – embodies the idea of freedom, leadership, aspiration upwards. This light flight vehicle has a unique property: it stays in the air for a long time, it is a sort of a symbol of technologies of the future which may be today simply realized and the client’s business may be raised up to unprecedented heights. Aspiration upwards means leadership, up-to-date technologies, successful business and a decisive step forward towards favorable cloudless future.
Erstmedia specializes in internet marketing and conduct of advertisement campaigns in Internet. The objective of the company consists in development and implementation of a unique complex of activities aimed at resolution of purposes of the client – from stimulating of sales to branding in the network. The company deals with improvement of recognizability and image of brand/goods/service, leading of a new brand/goods/service to the market, stimulating of sales of products and services.
An advantage of interactive advertisement before the traditional advertisement consists in the fact that customary advertisement is aimed at linear interaction while interactive advertisement is aimed at dialogue interaction. In such advertisement the message sent is connected with a multitude of previous messages and is based upon links between them. Interactivity in the site represents the capacity of the system without participation of a person to actively and variously react to actions of a user. In such cases one says that the system is “smart”, i.e. “possesses" intellect. In addition, the interactive advertisement offers today to touch the world of the future, namely, to add on sites animation, flash, 3-D elements, electronic tablets, logos, images of goods which may be rolled and viewed from all sides and other original.
The mission of Erstmedia is to develop the industry of interactive advertisement at ensuring active trilateral interaction between the advertiser, consumer and the leading agency.
The company successfully improves current technologies and deals with investigations in the area of new services and products in Internet.
As an agency of the new generation Erstmedia offers an innovative complex of services including at the same time: strategic media planning, banner media advertisement, context advertisement, hidden (virus) advertisement, creation, optimization and promotion of sires, creation of internet shops, design, copyrighting, information PR support on the best sites and popular resources of the network.
Internet opens the epoch of global opportunities in the century XXI. But in order to get use of the same it is necessary to trust to skillful specialists of the Erstmedia company.
Professional programmers, talented copywriters and designers, experienced optimizers, specialists in internet marketing and web promoters will help to select an individual set of tools suitable for a specific client and will provide all necessary consultations on support of the site in future.
The international interactive advertisement agency for leaders Erstmedia offers an individual complex of solutions: from deep investigations to a brilliant result!